Consumers preferred asset mix

Survey respondents have been asked to indicate their most likely and second most likely investment type, assuming that they had funds to invest.  Most likely and second most likely responses have been weighted at 0.7 and 0.3 respectively to provide an estimate of the shares of funds invested by asset class.

Property is consistently the asset most likely to be invested in, followed by shares and term deposits.  However, the 2006 federal budget increased the likelihood of putting money into superannuation and this increased again in 2007 to a record high, before falling slightly in 2008 and 2009.  The attractiveness of shares fell in 2008 while the attractiveness of term deposit and at-call cash has increased over the past two years.

This indicates a more defensive disposition over the past two years.



Charlie Nelson, Director Foreseechange, May 2009